It is undeniable that sponsorship helps you build business relationships. It may be a gateway for you to introduce yourself to the major players in the industry. Therefore, your media sponsorship proposal must be carefully planned. You can see an example of a corporate sponsorship proposal or an event sponsorship proposal to get an idea of what a sponsorship proposal should look like. As a budget, even a small one, is the best way to conclude a sensible media partner, I always start with the sales team and let them know that I have a budget, but I want to use it to negotiate a media sponsorship contract. In any case, if they are interested, they do the heavy lifting to bring the team together. With a payment plan, each sponsor wants a clear list that describes what they receive for their investment. These include logo placement, marketing, product and service dispersion, keynote speaker participation, expected number of participants, media presence, etc. Be sure that the benefits of the sponsor match the package they bought to keep things consistent and include as much detail as possible here. The process of safeguarding a media partnership is similar to other types of sponsorship sales. In short, here is the process used by the most successful features: explore potential media sponsors in your field of activity at a level equivalent to the size of your non-profit organization. Check to see if you can have media sponsors in print and broadcast until they show up. Find out who the different media sponsor and what kind of arrangements they prefer.
We have already mentioned the non-competition clause, but it goes beyond exclusivity. It describes the specifics of your agreement and the exclusive rights to which a particular sponsor might be entitled on the basis of the package it has acquired. For example, a sponsor may have the exclusive right to have their logo on stage or be the only food seller authorized to sell food at your event. The exclusivity clause defines the agreed terms that confer special rights on a particular promoter. Due to the extra exposure, exclusivity usually comes with a higher day price for sponsors. Make sure you clearly define the types of businesses your sponsor defines as a competitor so that there is no confusion about which companies you may or may not approach in the future. The event partner differs from the event sponsor. The first offers a financial incentive to the event, while the second is eager to experience the success of the event. Both are important to the success of an event. That`s why you need both a partnership proposal and a proposal for event sponsorship. While the packages you provide describe what a sponsor buys, a sponsorship contract offers something that is legally binding. It is really helpful to make sure that your sponsorship proposals are very clear, because it allows you to base your agreement on something more solid.